The Moove pitch that became a debt trap for Lagos drivers
Bendada.com | Joseph Olaoluwa - Nov 26, 2025
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  • Christian Ovie discovers his 'new' vehicle from Moove is actually a recycled asset with a hidden history.
  • Moove's financing model has led to aggressive hikes in daily remittance fees, nearly doubling the payments for drivers.
  • Drivers report that they were not provided with physical contracts, signing digitally after briefings.
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The situation with Moove highlights the vulnerabilities in the gig economy, particularly for drivers who are often left without adequate support or transparency. The predatory nature of the financing model raises ethical concerns about the responsibilities of fintech companies towards their clients, especially in economically challenging environments. This case warrants further investigation into the practices of mobility startups and their impact on vulnerable populations.
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