A leading publication that provides insights and research on business strategy, including frameworks for understanding diaspora marketing.
Beyond the Stripe Gateway: How to unlock the Nigerian diaspora wallet
Remittances to Africa have doubled over the past decade, reaching $100 billion in 2022. Nigerians abroad send approximately $20 billion back home each year, yet most Nigerian tech products capture almost none of it.
Here’s how forward-thinking tech companies are building inclusive workplaces for women in 2025
Only 87 women are promoted for every 100 men in managerial roles, with women holding just one in four C-suite positions. Leadership gaps persist in Africa, with women's executive representation increasing from 7% to 13% since 2021.
"You cannot have great marketing if the founder doesn't understand marketing." — Princewill Akuma, Marketing Manager, emerchantpay
Princewill Akuma transitioned from DJing to digital marketing. He conducted a skills audit and upskilled through online courses.
