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A Chinese wholesale marketplace operated by Alibaba Group, primarily used for bulk purchasing by businesses.
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How two Nigerian graduates built a ₦2 billion trade machine
TechCabal - Nov 26, 2025
African SMEs have relied on platforms like AliExpress and Temu for sourcing goods from China, but these platforms lack reliability and customization. Midddleman connects African businesses directly with Chinese manufacturers, offering a more reliable sourcing solution.
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